Ambleton Computing

By Rakhi

Have you ever given a second thought as to why in spite of all hardships and efforts that you put into your link building campaigns, a high ranking for your site is not achieved on Google. Give a new thought to your strategy; different approaches can be followed in link building. With the shifting sand of time your link building efforts need to leave a deep imprint on this web sphere as “Survival for the fittest “is ongoing process.

Here are my 10 simple ways to help you get most relevant links for your website:

 Authority Links

1.    Authority Links are a great resource of secure, high-traffic quality links from “authorities” in respective fields. It helps to get links directly from sources that would be considered trusted seed sites. We can start our search from trusted, related resources. Best is to start with major search engines. Innovate and inculcate all the related industry links from social sites, you can find a new hub of related authority links.

2.    Link from authority sites link your site with other good quality sites there by increasing authority points for your site and building your site page rank and you can build your own industry standards with a few links from authority sites.

3.    Authority links are absolute links for your sites to build most trusted ranks. There are few authoritative directories with industry standards.

Directories, Meme Trackers & Social Bookmarking Links

1. Directories links are good source of inbound links and so have more weightage. As it is not needed to monitor it regularly it is easiest to maintain.
2. Submit your site to directories that give free listing as well as to paid directories for guaranteed review, keep in view that quality matters. You may submit to open directories that look for volunteer editors.
3. There are many topical business directories, these are secondary directories that can provide valuable listings for your sites.
4. Tag related sites on Del.icio.us. With time your site if worthy for others will be traced back.  If you create any useful content of great quality ask your friends to Tag so that once your site gets on popular list it will be linked by other sites.
5.  Look at the meme trackers to find spreading ideas, read and inculcate on that and come up with your own rich content and you may be added in the list of meme trackers.

One Way Links

1. One-Way links can be obtained through Link Baiting. Link Baiting is a white hat optimization technique where your website content target link friendly audience. One-way link is of high relevancy as it does not reciprocate to the linking site. You must be smart enough to play and place your cards, i.e. you publish a new content rich page on the web and wait and watch patiently for the visitors to go through it. If your content is worthy, visitors pick up on the content and may link back to your site for the content (bait). Use various other approaches: can target offline media, pre-launch public relations, track to right terms, subscribe to RSS feeds, etc.
2. Link baiting combined with viral search is a great success as the goal of viral marketing is exposure and branding apart from quality links.
3. The outcome of this long term strategy is we move ahead with lots of visitors bringing large amount of traffic to our sites. As well the quality links from blogs etc. that we receive help us in organic SEO, citation and bookmarking all together increases visibility of your site as a whole.

    Reciprocal Links

1. A reciprocal link is a mutual link(text or banner link) between two websites to ensure mutual traffic. Quality and quantity are two different metrics for link building. Good quality, relevant links boost your SERP.
2. Linking sites are critical components in link building as search engines always look for new database so keep adding relevant quality links to your sites.
3. “demographic audience sets” must be the target while swapping links to so that your partner sends you traffic. Relevance is major factor to boost up your page rank. Ethical linking strategy is must and link with good content are weighted more as the content of the reciprocating site is important.

3-way Links

1.      Sometimes three different websites will attempt to "outsmart" the search engines by linking to each other in such a way that none of them "reciprocate" the link that they receive. 

2.      If a webmaster has more then one site then they can start building there one way links much more effectively instead of doing reciprocals. It is often considered as artificial means of boosting your site popularity.

Article Bio Links

1. Article links are most time consuming yet best of all that brings great source of targeted traffic. It is a reward for our link popularity and SERPs.       
2. We provide services to our webmaster by providing rich, good content that will bring link to our site in return.
3. Article syndication has not really improved large sites rankings dramatically but works pretty well for lower competitive keywords.
4. Sites of value from visitor’s point are linked by other sites because of there content, services, products.

.Edu and .Gov Links

1. Links from .edu and .gov domain have varying foci as all may not be significant to same degree yet lot to add to IBL(inbound links).
2. Top level domains like .edu., gov., org have longer longevity on net in comparison to .com. Good links can be collected from educational libraries, student’s web space and linking back to them.

RSS/Blog syndicated links

1.      Web Logs or Blogs are web contents published on web regularly in reverse chronological order. RSS is a group of XML based web-content distribution and republication. From traffic to inbound links and branding, syndication is of great value and evergreen topic.

2.      Start a blog and put some quality content up and most importantly offer RSS, Atom or xml so your readers can syndicate your feed.

3.      Post your content rich blogs regularly to get links. A well thought out response and comments on other blogs; also linking to other sites and blogs is online link building strategy to be noticed by search engine and other sites.

4.      New blogs can be featured by tagging on Technorati.

5.      RSS feed keep your audience updated without letting them go the website as it pops into their reader.

Social Media and Press Release Links

1.      With Link building as centre for link popularity and circumference not defined, it is spreading in the websphere. There are several valuable social media sites with good ranking, unique benefits to participate (that have to do with people with common goal) to gain visibility on net.

2.      Press releases are great means of inbound links. PR written by SEO firm play around keywords phrases placed, title used and the links, these all together make your content relevant for the concerned industry.

3.      SMPR provides a new push communications channel for companies to broadcast to bloggers.

4.      Entering into real world relationships, conference, interviews will help you gather latest information and extend onto web.

SiteWide Links

1.      Site Wide links are links that are present on all pages throughout the website (recommended not to add more than one external link coming from this).

2.      Site wide linking helps in improving the PR and web presence of your website. Do enough R&D before buying links from text link brokers as most of them are fraud. Though risky but still purchasing it can be useful if related, and crawled having PR.

3.      Asking in forums about these sites will be of great help. Beware of site wide text link ads, do not buy or sell as google, yahoo penalize websites selling site wide links   

In case of link building, the more you give, the more you receive, the more you have, the easier it becomes to give i.e. (the more content rich articles, blogs or news you publish, the more number of visitors visit your site and the more quality links you get and the more links you have to participate in link exchange with content rich sites. Also in lieu of quality links you give for your related industry, the more number of sites link back to you and the chain continues). Come and join the link building chain to widen your SEO knowledgebase. Solutions for all your queries are available at: http://www.icreon.com/ , http://www.rankachievers.com/