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Pay Per Click advertising is a quick and worthwhile way to get traffic to your website. It can be slightly more expensive than other internet marketing methods, but the returns are often very attractive, and is therefore well worth considering as part of your Internet budget. Unlike other forms of advertising and marketing, ‘pay per click’ works by listing your website in a predominant position for relevant searches on a search engine. As the advertiser, you are charged each time a visitor clicks on your listing (the cost for this varies, but is typically 3-5p per click).
By measuring the return on investment it is possible to quickly decide whether the link placement is worth the expense. The deciding factor is knowing what keywords to target, which keywords generate sales and which ones do not. This is very much a trial and error process and where mistakes are easy. Ambleton Computing uses a combination of its expertise in this area and specialised tools to help businesses choose the right keywords to use and the right search engines to target. We also use specialised return on investment tools to help determine what clicks are converting to sales and what are not, thereby helping you determine a budget for pay per click.
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