| Optimising Organically vs. Paid Advertisements |
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Do you use paid advertisements because you don’t understand how optimising your site organically can benefit you in the long run? Or did you think that placing numerous advertisements on a search engine would bring a stampede of customers heading your way? Whatever you thought, reading optimising vs. paid advertisements will be the best thing you do all day. Learn about the difference in paid advertisements compared to optimising organically and how meeting the second instance can improve your ROI ten fold. On the surface, paid advertisements sounds like an excellent idea. You pay the search engine X amount of money and in return they advertise your site upon their pages when certain phrases are searched for. Simple. Surely all you have to do now is put your feet up and wait for the explosion of new customers to visit your site, right? Wrong. Research proves that a massive 80% of Internet users click on organic search results before they even begin to think about looking at the paid advertisements. Instead they focus purely on the organic results because 8 out 10 times they find what they are looking for. This means that you are fighting with the numerous other companies using paid advertisements for the remaining 20% of potential customers, a small percentage of the target audience that you actually set out to target. Lets look at this percentage in more detail. Last month there were 1,268,047 searches made on Google for ‘Used Cars’. So, if you were in the used car industry and paid advertisements was your main avenue for new customers, then you would only appeal to 20% of the 1,268,047 Internet users who searched for this term – 25,3609 to be exact. Although this figure still appears to be reasonably impressive, when you compare it to what it could have been then you realise exactly what you are missing out on. A simpler explanation would be that if you had a target audience of 20 individuals and you used paid advertisements then only 2 people would potentially visit your site. I’m sure you would agree that this isn’t exactly what you want from your site. The problem is that there are many companies out there who prefer to continue using paid advertisements rather than organically optimising their site. This can be due to the fact that they aren’t aware of the advantages of website optimisation or maybe they aren’t aware of the amount of customers they are missing out on. Either way, if changes aren’t made on your website another competitor reading this article or one like it will realise the possibilities of organically optimising their site and capitalise on it. Don’t get me wrong, I’m not saying that paid advertising isn’t a positive way to drive visitors to your site, just that the potential for growth through organic optimising compared to paid advertisements is massive. The key is getting a company that can provide you a service that will benefit this marketing venture. Website optimisation will help to increase your site’s position on the major search engines, which will enable you to become more visible to your target audience. So don’t just focus on the easy way to get results, work to get them because in the long run you’ll save money and attract more visitors. Want to learn more about organically optimising your website? Read some of our other articles that can help you expand your optimisation knowledge: • Learn some tips for choosing the right SEO company • Understand the basics of link building • Get a better idea of website promotion • Learn more about the benefits from organically optimising your website. If you want to learn more then act now and fix your website with our sound advice or contact one of our many website optimisation specialists waiting to help your site stand out in the crowd. You can also request a search engine compatibility check to see what elements might be hindering your website from maintaining or getting to its final destination. Author
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